As you know, I'm currently working on Pampers with 2 of my colleagues. The 3 of us is pretty much in charge of launching this product in Australia.
Melbourne is currently hosting its Australian Open (Tennis) and since Gillette (another one of our brands) is proudly sponsoring Federer, we have leveraged him in a lot of our shopper marketing promotions & PR Events since his arrival in Melbourne last week.
Anyway, so this morning, the most bizarre thing happened. I get an email in my inbox saying:
Can we get any Pamper’s to Roger? They are in need of Size 4’s for the twins along with wipes.
Apparently Mrs Federer has been searching for them all over and can't find them! So yes, we will be buying a truck load of Pampers and delivering it to Crown Towers shortly FOC so they will have enough to last them through next Sunday (when Aus open finishes). The power of being a celebrity I tell ya! I'm hoping our team will manage to take a photo of her using Pampers on her daughters so that we can create testimonials & leverage it in our print ads! HA! wouldn't that be fantastic?!
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2 comments:
that's the irony, isn't it? he's got so much money and yet as you have said, because of the power of celebrity get Pampers FOC. while other ppl who haven't got as much money as him have to buy them. Anyway, Pampers is out of my budget. hehehe =) me using much cheaper brand.
That is capitalism Siska..hahaha,...jl
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